A former LinkedIn executive shows you how to use the career-oriented social media network to not only promote yourself for your next job, but also how to use it for sources on your current job. This isn’t a generic overview of some tips and tricks. It’s an in-depth workshop that will improve your profile while you have it called up on your laptop in front of you. Ask tough questions, get solid answers, and leave with a better profile than when you walked in.
Yumi Wilson is a tenured journalism professor at San Francisco State University and a former reporter and editor for the San Francisco Chronicle and the Associated Press. But she’s perhaps best known as a corporate communications manager at LinkedIn, where she traveled the world teaching hundreds of journalists, executives, and employees how to build their brand on LinkedIn. She also specialized in “profile optimization” for politicians and celebrities ranging from Carly Fiorina to Oprah Winfrey.
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