By Michael Koretzky
Two lucky but struggling college newspapers will receive just that. Want to be one of them?
The Society of Professional Journalists and CMBAM (short for College Media Business and Advertising Managers) are teaming up to send an advertising expert to your school. They’ll scrutinize your business and show you how sell more, charge more, and collect more. You’ll pay nothing.
If it works, SPJ and CMBAM might spread the concept to all student newspapers desperately seeking to put the “rev” back in their revenue. Sadly, that seems to be most of them.
For details, read on. First, some background… Link HERE for the complete article.
Journoterrorist blog is an individual blog written by Michael Koretzky and does not reflect any idea or opinion of the Society of Professional Journalists. Michael Koretzky is editor of Debt.com and is Region 3 Director of Society of Professional Journalists. @koretzky